About
Established in 2009 by Philip Lauri, DETROIT LIVES!, L3C is a social brand representing a unique and refreshing look at one of America’s most interesting cities. DL! combines creative multimedia development with entrepreneurship in a way that re-constructs notions of identity in Detroit while promoting engaged citizenship and social change. From documentary films and an iconic clothing line to murals painted throughout the city and editorial content, the company as a whole plays an active role in shaping the story of Detroit.
It’s all about pushing that story of re-invention, hope and the resulting excitement with a brand that encompasses those ideals. Prints and apparel are tangible billboards spreading the message. Films go viral on the web and change people’s mindsets. Murals have messages that commuters drive by every day and think twice about. Slowly, these pieces produce a larger multiplier effect that’s geared towards shifting the perception of a city. It’s an interesting manifestation of social branding, but hey, give people something to be hopeful about and slowly their minds change.
Ideas, good news, product questions:
Speaking engagements, internships:
Press/Coverage:
TIME
Monocle
The Metro Times
Detroit Regional News Hub
I AM YOUNG DETROIT
NPR, The Craig Fahle Show
Cool Hunting
Current TV
THECUBE London Part I, Part II
COILHOUSE
Past/present collaborators:
David Visintainer / Business Development
Steven Oliver / Film
Andrew Jenson / Film
Scott Waraniak / website, design
Alan Languirand / website
Courtney Burgam / design
Michael Burdick / design
Travis Wright / MANTRACITY contributor
Chazz Miller / MANTRACITY contributor, muralist
Sean Redenz / filmmaking
Connie Mangilin / filmmaking
Andrea Adelman / filmmaking
Emily Thornhill / design
Shaun Strack / design
Haley Querro / design
Ray Domzalski / design
Joel Grothaus / design
