DETROIT LIVES! In A City Near You

August 23, 2010 by Philip

Over the next few months, we will be hitting some cities across the country and globe to get DL! goods sold in stores– our way of disseminating the message that Detroit is alive and kicking. To support our little roadshow, we hit the workshop and came up with something of a “Detroit Starter Kit”– well, it’s not even called that, but still– to creatively merchandise and package a few of the more popular DL! items to try and solicit interest from shopkeepers. That translated to this:

The kit contains one hooded sweatshirt on an eco-blend fabric, one canvas tote bag, one 100% cotton ringspun t-shirt, a 5×7 matted print on metallic paper of the train station project and a hand-screened poster print on Stonehenge paper. The box is made of all salvaged and recycled materials– corrugated cardboard mostly scrapped from stuff found in the basement, fabric scraps leftover from other projects, etc. The duck cloth exterior of the box is custom-made and screened doubling as both the outer sleeve and a bag if need be. All in one, it’s a very portable and representative snapshot of DL! and Detroit as a whole. No plans to sell these for the time being, but maybe we’ll do a limited batch of them at some point.

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